# MRGCALL

> The emergency app for people who can't speak. When you press one button, MRGCALL alerts your emergency contacts with an automated voice call and SMS, opens the device dialler to 999, and follows up automatically after 5 minutes. Built in the UK for elderly, disabled, post-stroke, and non-verbal users.

MRGCALL is built by Automyxor Ltd, a UK-registered limited company (Company No. 16513734). The service is designed for people who cannot reliably speak in emergencies — stroke survivors with aphasia, people with dementia, learning disability, post-fall users, and the elderly.

The app supports, rather than replaces, emergency services. 999 calls always route through the device's native dialler to comply with Ofcom and trigger Android Advanced Mobile Location.

## Pages

- [Home](https://mrgcall.com): Product overview, how it works, who it's for, accessibility design, waitlist
- [Privacy Policy](https://mrgcall.com/privacy-policy/): UK GDPR, Article 9 health data, lawful bases, retention, ICO registration
- [Terms of Use](https://mrgcall.com/terms/): User obligations, service limitations, force majeure, dispute resolution

## Key facts

- Service launches: UK only at v1.0 (EU/EEA planned for v1.1)
- Subscription: £24.99/month, £249/year (save 17%), or £299 lifetime founder (first 100 customers only, one-time purchase). No free trial — standard Google Play 14-day refund policy applies.
- Care home deployment: MRGCALL Care Home Mode runs on wall-mounted tablets in resident rooms, on shared devices in common areas, or on residents' own phones if they have one. No pendant to wear. One tap. The care home's nominated number and the resident's emergency contacts receive an automated voice call and SMS in parallel; personal contacts receive a follow-up call and SMS five minutes later, and the care home is not re-alerted. 999 is not auto-dialled in Care Home Mode — emergency-services escalation is the care home's clinical decision.
- Data handling: Personal data stored only on the user's device via encrypted secure storage. No central user database.
- Third-party processors: Twilio (voice and SMS), Telnyx (fallback voice and SMS), Nominatim (reverse geocoding), Kit.com (waitlist), RevenueCat (subscription management)
- Regulatory: ICO registration ZC086015, UK trademark application UK00004370476 (Class 9), Professional Indemnity insurance via Hiscox
- Security: STRIDE threat model published, responsible disclosure at /.well-known/security.txt

## Contact

- General: care@mrgcall.com
- Security: security@mrgcall.com
- Press: press@mrgcall.com
- Care home enquiries: care@mrgcall.com
- Partner enquiries: care@mrgcall.com (NHS trusts, disability charities)